In a world of white work trucks, William Earl’s red truck stood out, but his generic business cards weren’t doing his business justice. My goal for Sadler Painting was to create a digital logo that connected what was already on his truck to his business cards, shirts, signage, and ads. These hi-gloss business cards are attention-getters. They are bright and clean like a freshly painted wall.
When sketching thumbnails, I looked for a new way to say “house painting” while reflecting the owner’s dynamic personality and love of music.
After presenting logo comps like this one, I developed the final selection into a high-res digital file, and used that to design business cards, a display ad, and scalable art for shirts and signs.
Photos this beautiful made designing a website for Popsicle Toes Photography easy. Working with a group on this project, McFadden Clay Marketing in White Stone, allowed me to be creative, while someone else planned the budget and programmed functionality. We kept the design clean, letting those beautiful photos shine against a background of playful polka dots.
This logo for Chesapeake Bank’s “We Make It Easy” campaign needed to reflect the bank’s friendly, local style, while accentuating its fast, accessible services.
After presenting sketches to the group at McFadden Clay Marketing, they decided to go with the idea of a flying dot. The wings are fun and fast, the dot says “Done.” much like a period at the end of a sentence.
In Illustrator, I turned the sketch into a 3D rendering using the bank’s colors and typography.