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Grace Designs Me

A Portfolio of Grace Metzger Forrest

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Logo | Compass clean-up for Bridgewaters

04/201603/2022 | grace

Bridgewaters Salon & Spa had originally purchased a compass image for their logo that was so beautiful, but not easy to use. The file was overly complex, with a feathered halo they could not get rid of. Unfortunately, the file format was not accessible.

This shows the original file and what it looked like when selected with its many elements.

I recreated the compass in Illustrator, using simpler lines and more definite contrast. With the addition of a new fonts, the logo now prints well and looks good against any background, and at any size.

Logo | Building identity

07/201203/2022 | grace

In a world of white work trucks, William Earl’s red truck stood out, but his generic business cards weren’t doing his business justice. My goal for Sadler Painting was to create a digital logo that connected what was already on his truck to his business cards, t-shirts, and other materials. These high-gloss business cards are attention-getters, bright and clean, like a freshly painted wall.

Sadler Painting business card, back

sketches first

I like to do pencil sketches, and here I’m exploring ways to say “house painting” but still reflect the owner’s dynamic personality and love of music. Sketches become comps, and I turn the final idea into digital art that is high-resolution and ready to be printed, big or small.

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