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Grace Designs Me

A Portfolio of Grace Metzger Forrest

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Adobe Illustrator

Compass clean-up

04/201608/2020 | grace

 

Bridgewaters Salon & Spa had originally purchased a compass image for their logo that was beautiful, but not easy to use. The file was overly complex, had a feathered halo they couldn’t get rid of, and the file format was not accessible.

The original file, and selection of its many elements

Once I recreated the compass in Illustrator, using simpler lines and more definite contrast, as well as new type, the logo now prints well and looks good against any background, and at any size.

 

Making it Easy

05/200508/2020 | grace

sample logo

This logo for Chesapeake Bank’s “We Make It Easy” campaign needed to reflect the bank’s friendly, local style, while accentuating its fast, accessible services.

thumbnailAfter presenting sketches to the group at McFadden Clay Marketing, they decided to go with the idea of a flying dot. The wings are fun and fast, the dot says “Done.” much like a period at the end of a sentence.

In Illustrator, I turned the sketch into a 3D rendering using the bank’s colors and typography.

Categories

  • Design – Ads & Collateral
  • Design – Business Cards
  • Design – Logos
  • Design – Web Sites
  • Illustration – Books
  • Illustration – Vector Art
  • Journal – daily work

Recent Posts

  • Mary’s books 09/2020
  • Cleaning the fish 08/2020
  • The Museum Tour 06/2019
  • Bringing back the Fiesta 02/2019
  • Compass clean-up 04/2016
  • Gabby Batts, Extraordinary Hero 10/2015
  • Building an identity 07/2012
  • Showing off Pop Toes 08/2005
  • Making it Easy 05/2005
  • A Logo for Christmastide 10/2002
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