Bridgewaters Salon & Spa had originally purchased a compass image for their logo that was beautiful, but not easy to use. The file was overly complex, had a feathered halo they couldn’t get rid of, and the file format was not accessible.
Once I recreated the compass in Illustrator, using simpler lines and more definite contrast, as well as new type, the logo now prints well and looks good against any background, and at any size.
This logo for Chesapeake Bank’s “We Make It Easy” campaign needed to reflect the bank’s friendly, local style, while accentuating its fast, accessible services.
After presenting sketches to the group at McFadden Clay Marketing, they decided to go with the idea of a flying dot. The wings are fun and fast, the dot says “Done.” much like a period at the end of a sentence.
In Illustrator, I turned the sketch into a 3D rendering using the bank’s colors and typography.