Site concrete specialists, East River Construction, had outgrown their website. Their jobs were bigger; the company was on a new level. As a subcontractor for even larger contractors, they now coordinate the needs of the entire project, from start to finish.
ERC asked me to showcase their beautiful, high quality work, while emphasizing the expanded scope of their services. The new site is polished, with large dynamic photos.
Not only does the Mathews Maritime Foundation restore historic boats, and teach skills like boatbuilding to the community, this busy group also cares for thousands of museum artifacts donated by local families. The building that currently houses their collection, however, is small and could be missed. Through promotional materials like this ad, they can get the word out – encouraging visitors to stop in and explore.
Bold contrast catches the eye, and the colors reflect the culture of the Chesapeake Bay. I chose photos that glimpse the variety of the foundation’s work and mission.
Bridgewaters Salon & Spa had originally purchased a compass image for their logo that was so beautiful, but not easy to use. The file was overly complex, with a feathered halo they could not get rid of. Unfortunately, the file format was not accessible.
I recreated the compass in Illustrator, using simpler lines and more definite contrast. With the addition of a new fonts, the logo now prints well and looks good against any background, and at any size.